Chapter #7
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Mutiny in the Marketing of Avola
Hoyoung Lee
Abstract: The case discusses an international company dealing in fresh organic products. The case highlights a potential marketing dilemma faced by the company named Avola in Kazakhstan. The case takes its readers to discuss and debate on an issue of contemporary nature underlining the need for business to shift conventional marketing channels to digital mediums for better customer attraction and competition in the 21st century.
Keywords: Marketing in the 21st Century.
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