Chapter #11

Sand Delight Camp: Striving for a Competitive Edge

Sultan Saqar Oqaidan Alwahaibi

Overview: At the core, the case study talks about the competition and marketing strategy issue faced by the Sand Delight Camp, a desert safari tour, and motel provider in the area of Bedouin, Oman. The owner of the business has started experiencing tough competition and fluctuation in the number of visitors, thus facing a decrease in the overall clientele. The Sand Delight Camp offers a wide variety of desert tour prospects, including safari cruising, desert night stay, traditional and western cuisines, and camel adventure rides. The business has been earning fairly reasonable with satisfied customers up till late 2015. Since early 2016, the owner has started noticing a gradual decrease in the customer bookings, which ended up hitting business targets by fall season on a serious note. The current situation of the business is worrying for the owner, and the situation is seemingly not comprehensible. Based on the nature of the issue, the current case study offers an-insight for decision-makers and aspiring business graduates about the identification of the issue(s) faced by the business and potential recommendations to help address the traumatic business situation.

Keywords: Competitive Advantage.